Bophut is really two places: Bophut beach, which sweeps down several kilometres between Big Buddha and Maenam beaches and perhaps one of the oldest places on the island, the charming Fisherman's Village, which takes up the middle section of the beach.
Fisherman's Village is fast gaining a reputation that stretches way beyond Samui for being the most elegant and well-preserved place on the island. Lined by old wooden Chinese shop-houses, interspaced with a few modern buildings that match the tone, it retains a distinctly Mediterranean feel. This has probably got a lot to do with the fact that it was the main French outpost on the island for many years.
Mixed in among the shops are several boutiques, selling high quality clothing and jewellery. There are also some dive shops in the area.